Artwork Guide

To help you (save you money on artwork costs) and help us at the same time (less time spent on your design) we encourage you to send us your logo or lettering with the size and quantity you are looking for.  Once we receive your files, we’ll prepare a proof and no obligation price quote for you. The preferred file formats for your logo to be sent are:

Adobe Illustrator
Corel Draw
Flexi Pro

The file may also be sent as a JPEG (.jpg), but there may be an additional charge to convert it to an acceptable format.

Note: If your artwork or logo contains any text, you must either include your custom fonts as .ttf file or convert the text to paths or outlines so we can read the file without needing your custom fonts.

If you have any questions about how to properly build a file for large format output, please get in touch with us. If your project is being produced on specialized materials, please ask us how the material may impact your design. Clarifying a small detail at the start of a project can often prevent production headaches that may be encountered as your project moves through our shop.



  • Long viewing distances (billboards, etc.) – 35 DPI @ Final Size.
  • Medium viewing distances (vehicle graphics, large banners, etc.) – 100 DPI @ Final Size.
  • Short viewing distances (posters, trade show graphics, etc.) – 150 DPI @ Final Size.
  • As a general rule of thumb, a flattened, properly built print file should rarely be over 150 Mb.



  • Adobe Illustrator (.ai or .eps)
  • Adobe Photoshop CS5 (.tif, .psb or .psd)
  • Adobe Acrobat (.pdf – press quality)


UNACCEPTABLE File Types (sometimes we can work with high quality images)

  • Microsoft Word (.doc)
  • Microsoft Excel (.xls)
  • Microsoft Power Point (.ppt)
  • Microsoft Publisher (.pub)
  • Other Formats (.cdr – some exceptions, .bmp, .png, .pict, .exe, .cad, etc.)


Use this distance vs. visibility chart to show see how big your lettering needs to be, to get optimal viewing distance for your application.

Letter Height
Distance for Best Impact
Maximum Readable Distance
3 30 100
4 40 150
6 60 200
8 80 350
9 90 400
10 100 450
12 120 525
15 150 630
18 180 750
24 240 1000
30 300 1250
36 360 1500